I was surprised to look on Amazon today and see Avatar show up for pre-order. For a film that's still in theatres and still making well over $5 Million a week after three months, (over 6.5 this past week in the US alone) I wasn't expecting a release for months. But one is set to hit shelves on April 22nd.
Earth Day, natch.
But it turns out the release coming out next month is just the movie and nothing more. For someone like me who's only real interest is in the special features that's of no use. Well, except for Rifftrax.
The pimped out version I was expecting isn't coming out until November, and even that won't include the 3D version of the film. (Fine by me, but some people are sure to be angry.) That probably won't come out until next year. By then Avatar will likely be re-released in theatres, if it ever leaves in the first place.
And of course they're also planning a 3D re-release of Titanic.
Multiple DVD releases is a pretty common Hollywood trick, (I'm annoyed enough about re-buying a couple favorite films in Blu Ray) but I've never seen anything like this.
Maybe this will encourage someone to take the next step and only sell the first half hour of a movie and make people buy the rest a month later.
A guy can dream.